Opposites attract with this anti-aging mascara that has a “magnetic” polymer matrix that wraps a positively charged elastic veil around each lash to instantly lift, separate and define each lash for long-lasting performance. Infused with peptides to prevent lines, wrinkles and premature aging to keep skin nourished and healthy, Pur’s paraben free mascara provides long, luxuriously soft lashes without flaking, smearing or clumping. Complete your perfect daytime look or add drama to a smokey eye while providing texture plumping hydration that softens the look of fine lines. At Pur, we know the secret to the best mascara starts with the formula and ends with the wand. Just see for yourself.
At PÜR, we believe that innovative beauty shouldn’t be a burden on anyone. That’s why we’ve been committed to creating cruelty-free products from the start. All of our makeup and skincare products are free of animal testing.